Why LED Screen is the Future of Advertising
- By Brighter Team
- •
- 13 Mar, 2019
Advertisements, irrespective of the form they take, are aimed at achieving a certain aim: to capture the attention of the targeted audience as well as inspire them to act. The past years have witnessed the use of mediums such as billboards, television, newspapers, radio, among others in the advertising industry. For instance, the traditional billboards are just static images that are painted on a wall. Ever thought of having a billboard with moving contents? Technological innovations have yielded to the idea.
Technological advancements have improved (and not eradicated) these “traditional” means of advertising in the form of digital outdoor advertising and advanced broadcasting methods. These advanced methods have proven to target specific demographics more significantly and have made many advertisers drop support for traditional methods.
Introducing the LED Screen
If you have ever traveled across major highways by bus or car, you must have undoubtedly come across an electronic billboard – not the traditional billboards. Rather, these are smaller digital screens made of LED and are located at a height that is visible to a great number of people within the surrounding area. LED screens allow for the display of rotating ads which appeal to the viewers’ sense of aesthetics. They assist companies in offering more personalized products to customers. However, it is expected that the cost of installing the digital board will definitely be greater than conventional printed or painted outdoor advertising.
Why LED Screen?
With LED Screen, a smart advertisement is achievable. It is out-of-home advertising which can adapt its message according to time, date, or weather. It can display a variety of ads, thereby making it a fantastic way of offering numerous messages with just the click of buttons. It doesn’t require one to wait for a long time to invest in high production costs.
Advertisement on this mode can be easily scheduled, unlike conventional displays whereby advertising messages are difficult to change by the advertiser or the advertising agency. It could be set to rotate different ads after a set period through the help of suitable programming and networking software. It could even be controlled remotely from the comfort of the office. This form of advertisement keeps viewers engaged with new contents.
LED Screen also saves money and time. Displaying marketing and advertising messages with a short time frame are highly effective. There is no need to spend money and time repeatedly on getting a painter to undertake the risky task of mounting advertising boards and painting the desired message. The fact that advertising message could be changed at will undoubtedly result in higher revenues.
The application areas of LED screens include retail, entertainment, banking, healthcare, education, automotive industry, transport, and so on.
LED screens are seen almost everywhere, in a variety of sizes and shapes. They are undoubtedly the future of physical advertising due to their benefits to digital and real-world marketing.
Why not embrace the brilliant digital LED screens to display your visual ad messages as well as advertise like never before?
